A fake climate change theory is going viral on TikTok after Joe Rogan talked about it

Tessellated TikTok logos against a dark background.
Illustration by Alex Castro / The Verge

A made-up global warming theory discussed in the Joe Rogan Experience podcast is spreading on TikTok despite the platform’s new policy against climate disinformation, a new report shared exclusively with The Verge finds.

Seven TikTok videos promoting the so-called “Adam and Eve” theory — which spuriously claims Earth’s magnetic fields will shift and cause catastrophic effects across the planet — garnered more than 20 million views between January and April, according to the report by the nonprofit organization Media Matters for America. The videos include clips from a January 18th episode of The Joe Rogan Experience, amplifying statements Rogan and his guests made that contradict mainstream science.

The videos’ popularity shows how…

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