Peloton’s new subscriptions leave behind its pricey hardware

Peloton logo
Peloton’s kicking off its 2023 rebrand with three new app-only subscription tiers. | Illustration by Alex Castro / The Verge

Peloton has been eager to remind everyone that it’s not just “that bike company.” To do that, the company announced today it’s launching three new app-only memberships to highlight its range of fitness content — no expensive Peloton machine required. It’s also revamping the app’s overall design, including Peloton Row workouts for the first time, and introducing Peloton Gym, a new type of strength training content that offers written workouts and video demos.

The three new memberships will vary in price and access to content. The Peloton App Free membership is, as the name suggests, free of charge. It will include access to 50 classes across 12 of Peloton’s 16 exercise types. The four types that won’t be included are Row, Row Bootcamp,…

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