Google, Meta, and Amazon’s next frontier: AI-generated ads

An illustration of Google’s multicolor “G” logo
Illustration: The Verge

Google is planning to use artificial intelligence to help companies create ads, according to a report from CNBC. Internal documents viewed by the outlet suggest that Google wants to use its new PaLM 2 AI language model to help advertisers generate assets that they can use in their ads.

This tracks with a report from the Financial Times in April, which similarly stated that Google could soon create ads by putting together images, video, and text supplied by the advertiser. That’s not the only way Google could use its AI language model, however. CNBC reports that Google is also looking into ways to leverage its AI model to provide video ideas to YouTubers. It could also integrate an AI chatbot within the Play Store, Gmail, and Maps to…

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