Almost 5 million people are using Netflix’s ad tier

An illustration of the Netflix logo.
Netflix hasn’t provided figures for how many subscribers its ad-supported tier actually has, though. | Illustration by Alex Castro / The Verge

Netflix revealed that the platform’s ad-supported tier has attracted almost 5 million global monthly active users six months after it first launched. The streaming giant disclosed the figures during its 2023 Upfront presentation on Wednesday, adding that the number of ad tier subscribers has “more than doubled” since early this year, with the median age of users being 34.

As reported by The Hollywood Reporter, Netflix co-CEO Greg Peters said during the presentation that over 25 percent of new signups select the ad-supported tier in countries where it’s available. Peters also claimed that viewer engagement on ad-supported tiers mirrors engagement levels seen across ad-free Netflix accounts.

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