TikTok has a new font

TikTok logo on a black background with large pink, white, and aqua icons repeating
Illustration by Nick Barclay / The Verge

TikTok is introducing its own custom font, called TikTok Sans. The font is optimized for “legibility and reading retention” and is supported in many languages from the jump, according to a blog post. Previously, TikTok used Proxima Nova.

TikTok says the TikTok Sans letters have “bigger openings and clearer strokes, making them much easier to distinguish from one another” as well as “slicker and simpler shapes, enabling better recognizability and reliability across languages.” The new font is a bit bigger “and overall line height has been increased to improve readability.” You’ll see the new font first in languages including English, Spanish, Portuguese, French, German, Italian, Indonesian, Turkish, and Vietnamese, with “plans to add more…

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