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The New York Times launches an audio app to court its heaviest podcast listeners
May 17, 2023
The New York Times is leveling up its audio game. Today, the publication launched New York Times Audio, an iOS app for subscribers that serves as a one-stop shop for all of its audio journalism — including its current slate of podcasts like The Daily and The Ezra Klein Show. If you’re partial to a certain podcast platform like Spotify or Stitcher, no need to worry — the Times’ biggest podcasts will still be available for free on other players.
Instead, the app appears to be an attempt by the Times to build a dedicated audience around all of its audio offerings — not just podcasts. It’ll serve as a home for even more audio journalism, including exclusives that the outlet is creating solely for the app.
This will include a 10-minute daily…