Categories Tech News
Why companies still shy away from podcast ads
May 16, 2023
This is Hot Pod, The Verge’s newsletter about podcasting and the audio industry. Sign up here for more.
Today, we’re mixing it up a bit. First off, I have a post-Podcast Upfronts Q&A I conducted with SiriusXM’s Lizzie Widhelm and Scott Walker. Both Widhelm and Walker are a part of SXM Media, the massive ads operation that powers SiriusXM, Pandora, SoundCloud (through a partnership), and the SiriusXM Podcast Network (which includes in-house studios like Team Coco and partners like Crooked Media).
Following that, I’ll have some more news on Crooked Media’s new subscription offering, an extremely podcast-inspired Peacock show, as well as some key moves and announcements.
SXM Media leaders talk about how podcast ads are still maturing