Artifact is taking on Twitter and Substack by letting you follow writers

A promotional image for the Artifact app.
Image: Artifact

Artifact, the AI-powered news app from Instagram co-founders Kevin Systrom and Mike Krieger, has a new feature that makes it even more of a news-focused social media app. With the latest version of the Artifact app, you can now follow individual writers. Articles from those writers will be prioritized in your feed and you can opt to get notifications when those writers post.

Writers can also claim their profiles on Artifact to get a verified checkmark beside their name in search and in Artifact’s comments. (Writers can only claim profiles on iOS, but it’s coming to Android soon, Systrom tells The Verge.) Yes, Artifact lets users comment on individual articles, meaning those comments live outside of stories that may already have comment…

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