TikTok’s new creator fund requires 10,000 followers and longer videos

TikTok logo
Illustration by Nick Barclay / The Verge

TikTok’s second creator fund is opening up to more users starting today.

First announced in February, the program has been invite-only until now. Called the Creativity Program, the fund is meant to pay popular users for their content, but only if they meet certain requirements. The wider availability now aligns with the original TikTok creator fund, which promised to pay out $1 billion over three years to creators on the app.

The Creativity Fund requirements suggest a slight shift in TikTok’s priorities. Most notably, creators need to be making videos longer than a minute in order to be eligible to earn money through the fund. Users also need to have at least 10,000 followers and 100,000 authentic views on their videos in the last 30…

Continue reading…