Snapchat is already testing sponsored links in its My AI chatbot

An illustration showing Snap’s My AI chatbot
Image: Snap

Snap has already begun experimenting with sponsored links in its My AI chatbot. During the NewFronts advertising event on Tuesday, the company announced that the bot will start surfacing paid links that are relevant to a conversation.

For example, Snap says if you’re using My AI to figure out what to have for dinner, the bot might suggest a sponsored link that leads to a local restaurant or delivery app after providing an initial response. It might even surface links for an airline or hotel if you’re chatting with My AI about planning a trip.

Snapchat just revealed its ChatGPT-powered My AI chatbot in February, which can do things like hold conversations, suggest AR filters, and generate photos. After initially releasing My AI…

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