Why won’t TikTok confirm the Bold Glamour filter is AI?

Three mobile phones against a colorful backdrop. The phones all display the same woman, the first without any filter, the second with TikTok’s Bold Glamour filter, and the third with a hand obscuring the filter.
You may not look like yourself, but TikTok’s Bold Glamour face filter appears far more advanced than previous beauty effects we’ve seen. | Image: The Verge / Jess Weatherbed

TikTok rolled out new AI tools for filters last month. But the company won’t say if its new Bold Glamour effect uses them — and the reaction to the filter isn’t entirely positive.

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