Ford is creating a new division to lead its partial autonomy and hands-free driving tech

A backseat view of a man behind the wheel of a Ford Mustang on the highway
Image: Ford

Ford announced the creation of a new wholly owned subsidiary called Latitude AI to lead its efforts to develop a hands-free, eye-off, unsupervised driving system. The company has rehired about 550 employees from Argo AI, the autonomous vehicle operator that shut down last year after Ford pulled its funding.

Latitude AI will be based in Pittsburgh, which is where Argo AI was previously headquartered and has emerged in recent years as a hub of AV research and startups. Additional engineering hubs will be set up in Dearborn, Michigan, and Palo Alto, California. The company also will operate a highway-speed test track facility in Greenville, South Carolina.

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