I don’t want to log in to your website

An image of a login prompt, one I don’t want to fill out
No thank u. | Image: The Verge

There is a new trend among websites where they want my email address before I’m allowed to read their free content. While I sympathize with the struggles of the media business, I am just going to point out something obvious: not reading is easier than reading — and way easier than logging in.

I don’t mind that The Atlantic requires an email — it has kept me from hate-reading the astounding churn of bad takes they publish — but just about everyone else has got to knock this off. You hear me, Reuters? I am annoyed with Reuters, specifically, because it’s a wire service, and I can usually find its articles without logging in by avoiding the Reuters website. As for you, The New York Times, I do not want to read your stories in your app! No…

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