Nokia reveals new logo to remind you it doesn’t make phones anymore

An image of the new Nokia logo, which uses more angular styling than the original.
The new Nokia logo. | Image: Nokia

Finnish telecoms firm Nokia has redesigned its logo to remind the world that it doesn’t make mobile phones anymore.

“In most people’s minds, we are still a successful mobile phone brand, but this is not what Nokia is about,” Nokia CEO Pekka Lundmark told Bloomberg. “We want to launch a new brand that is focusing very much on the networks and industrial digitalization, which is a completely different thing from the legacy mobile phones.”

Nokia revealed its new brand identity on Sunday at MWC — the first major redesign of the firm’s logo in nearly 60 years. The company has come a long way since its founding as a single paper mill operation in 1865. Its original logo featured a salmon head — a reference to the Nokianvirta river by which…

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