Google Stadia barely made a dent in the cloud gaming market

Two hands hold a Stadia controller in front of a TV.
Regulators believe that Stadia’s comparatively limited game library contributed to its demise and fear Microsoft could similarly limit cloud gaming competitors by purchasing Activision Blizzard. | Photo by Amelia Holowaty Krales / The Verge

When Google announced last year that it was closing down Stadia because the cloud gaming service hadn’t “gained enough traction,” it wasn’t abundantly clear exactly how the platform stacked up against competitors like Nvidia’s GeForce Now and Microsoft’s Xbox Cloud Gaming. Now, statistics shared by the UK’s Competition and Markets Authority (CMA) show that Stadia had a significantly smaller presence than rival services, with an estimated zero to 5 percent share of the cloud gaming market in 2022 (via 9to5Google).

The CMA said that its findings are based on global information provided directly by each company. The charts don’t include actual figures, and Google has remained tight-lipped regarding how many subscribers Stadia actually had….

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