Categories Tech News
Can ‘niche’ dating apps save us?
February 8, 2023
These days, there are dating apps for just about everything you can imagine: from specific religions, ethnicities, and political beliefs to various lifestyles and hobbies. You can find a dating app for vegans, one for rock climbers, and even one for professional clowns.
But these apps face a particular challenge. They have to find enough users and build a strong enough community to survive. And they have to do that in the face of Tinder-owner Match Group, which has its own growing portfolio of narrowly-focused apps, too.
The most successful niche dating app outside of the Match Group umbrella is Grindr, a publicly traded company with 11 million monthly active users. AJ Balance, Grindr’s chief product officer, says that the app has…