Samsung prices its super bright 77-inch QD-OLED TV at $4,500

A photo of Samsung’s new S95C QD-OLED TV.
The 77-inch S95C starts shipping this month. | Photo by Chris Welch / The Verge

Samsung announced its second-generation QD-OLED TV lineup back at CES, with a new 77-inch model joining the 55-inch and 65-inch sizes that were offered with last year’s S95B. Regardless of what size you prefer, these TVs utilize the very latest quantum dot OLED panels from Samsung Display, which promise significant brightness gains — potentially crossing 2,000 nits — and the S95B was already among the brightest OLEDs on the market. Now we know how much the 77-inch S95C will cost: it’s priced at $4,499.99.

That’s more expensive than LG’s 77-inch G2 (the company hasn’t yet announced pricing for its 2023 series yet), but not outlandishly so: the G2 originally had an MSRP of $4,199.99. And I’m sure we’ll see discounts on Samsung’s OLEDs…

Continue reading…