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Fox’s Super Bowl LVII ads won’t include any crypto companies

Eagles quarterback Jalen Hurts and Chiefs quarterback Patrick Mahomes are standing in football uniform with a blurry stadium audience in the background.
Photo by Dylan Buell / Getty Images

Last year, Super Bowl LVI was effectively the crypto bowl for companies like FTX, Crypto.com, Coinbase, and others. Now, with only a week to go until the Eagles versus Chiefs matchup, Sports Business Journal reports that while FTX and other crypto businesses bought Super Bowl LVII ad spots from Fox, they’ve all backed out.

As LA faced off with Cincinnati for the NFL’s championship trophy, big-name celebrities like Matt Damon and LeBron James greeted TV viewers and attempted to convince them all to join the movement and invest in crypto. At the time, Bitcoin was valued at over $42,197.52 — but even after a rally in recent weeks, its price is down to $23,013.87.

Coinbase ran a “Less talk, more Bitcoin” ad that crashed its servers because…

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