Get ready for ads in the Microsoft Store

Illustration of the Microsoft wordmark on a green background
Image: The Verge

Microsoft is encouraging developers to start using Microsoft Store Ads, which allow people and companies to boost their app’s placement in the Windows store. The company writes in its blog that the ads are “designed to help developers grow their business by getting their apps or games in front of the right customers at the right time, and to inspire Microsoft Store customers with great content,” but similar systems for iOS and Android haven’t always provided the best experience.

Microsoft Store Ads have been a long time coming — the company announced it was going to start piloting them in May 2022 and posted about them rolling out on its advertising blog in January. But now, it’s posting about them on its developer blog, telling devs…

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