Categories Tech News
The EV price war hasn’t really started yet
February 1, 2023
Tesla’s recent move to slash prices on its Model 3 and Model Y by thousands of dollars has been called the start of an electric vehicle price war. But it’s not yet a war every car company is racing to join quite yet.
As carmakers push to electrify their fleets and catch up to Tesla’s lead in the market, they may now also have to compete for buyers with heavy discounts. Ford announced Monday that it, too, will cut prices on the electric Mustang Mach-E by an average of around $4,500.
A few days later, and Ford may prove to be an outlier here. The Verge reached out to several automakers with EV-heavy current lineups or upcoming electric products to ask if they, too, were mulling discounts. So far, two of the leading German luxury…