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Honda says all Acura EV sales will be ‘100 percent online,’ starting with ZDX
January 25, 2023
Honda is restructuring its business as it looks ahead to achieving 100 percent electric vehicle sales by 2040. As such, the company announced that all of its Acura-branded EVs will be sold exclusively online, starting with the ZDX SUV, due out next year.
The company is shaking up its leadership roster and creating a new division to handle sales, marketing, and communications for its budding EV business. And it is positioning its luxury and performance brand Acura as the “tip of the spear” in its shift to EVs, which includes improved software services and, most notably, e-commerce.
That’s all starting with the RDX and RDX Type S, presales of which begin later this year, with customer deliveries expected in 2024. The Acura ZDX, a luxury…