Motorola’s viva magenta Edge 30 Fusion is fun, and fun is good

Viva magenta Motorola phone on a black counter with screen facing down.
The special-edition phone celebrates Pantone’s vibrant color of the year.

There’s really no sensible argument for the viva magenta Motorola Edge 30 Fusion. It’s $799 and doesn’t include wireless charging, an IP68 rating, or a telephoto camera. You should get, like, at least two of those things for $800 in 2023. But here’s the thing: it’s fun, and fun is seriously underrated when it comes to smartphones.

A lot of that fun factor has to do with the Edge 30 Fusion’s best and most obvious feature: its color. I think it’s pink, but my sources (a lot of people on Twitter) tell me that it is, in fact, red. And not just any red: viva magenta, the official 2023 Pantone Color of the Year.

Pantone employs some forced alliteration when it says it “vibrates with vim and vigor.” It also apparently “galvanizes our spirit,…

Continue reading…