The company that controls dating

Stylized Match Group logo
The Verge

If you’re tired of seeing the same profiles in your dating app, you might be tempted to try a different one. After all, there are a lot of them out there: Tinder, Hinge, OkCupid, The League — apps that are all marketed differently and are supposed to provide distinct experiences. But have you ever wondered why using them feels the same?

In episode two of Land of the Giants: Dating Games, we’re diving into the backstory of Match Group, the company that helped start online dating in the ‘90s and now owns most of the dating app market. Match became a giant under the leadership of a billionaire entertainment mogul, whose directive was to aggressively eat the competition: it bought OkCupid and Plenty of Fish in the 2010s, incubated Tinder,…

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