Apple gives small businesses a direct link to its listings and a way around Google

Illustration depicting several Apple logos on a lime green background.
Illustration by Kristen Radtke / The Verge

Apple will soon start displaying more detailed and accurate business listings, all thanks to the company’s new Business Connect tool.

The feature, which Apple announced on Wednesday, lets businesses claim and edit their listings across Apple’s services, similar to Google’s method for allowing businesses to make changes to the way their information appears on the search engine and Google Maps or Twitter’s recent addition of a Location Spotlight for business profiles.

The tool gives businesses the ability to tweak store hours and fill out their listings by adding header images and other photos to their place cards, which appear on Maps, Messages, Wallet, Siri, and other apps. Through Business Connect, companies can encourage customers to…

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