Creative founder Sim Wong Hoo, the man behind Sound Blaster, has died

Sim Wong Hoo
Sim Wong Hoo, the Singaporean entrepreneur, who founded and ran Creative Technologies. | Image: Creative

Creative Technologies founder, CEO and chairman Sim Wong Hoo has died, his company has confirmed. He “passed away peacefully on 4 January 2023,” according to a press release. He was 67 years old.

It might seem hard for younger readers to believe, but there was a time that computer sound wasn’t guaranteed. If you wanted to plug in headphones or speakers that could do more than bloops or bleeps, you probably needed a sound card — and none were as successful as Creative Labs’ Sound Blaster. It sold over 400 million units as of its 30th anniversary in 2019.

In the pre-Windows 95 / DirectX era, few words in PC gaming were as important as the phrase “Sound Blaster compatible,” allowing players to hear the dogs bark in Wolfenstein 3D, or mess…

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